Welcome to our comprehensive guide on using Instagram Stories Highlights in 2024. In this tutorial, we will walk you through the process of creating engaging and organized Highlights that will elevate your social media presence. Whether you’re a brand looking to showcase your best moments or an individual aiming to provide valuable content to your followers, Instagram Stories Highlights can be a powerful tool in your social media marketing strategy.
Instagram Stories Highlights allow you to create folders of categorized Stories on your profile, making it easier for viewers to access relevant content. With custom icons and personalized labels, you can create a visually appealing and well-organized profile that captures the attention of your audience. In this step-by-step guide, we will explore the process of creating Highlights, customizing cover images, and utilizing the potential of Instagram Stories Highlights to enhance your brand or personal profile.
Key Takeaways:
- Create engaging and organized Instagram Stories Highlights to showcase your best moments and important content.
- Utilize custom icons and personalized labels to enhance the visual appeal of your profile.
- Follow our step-by-step guide to learn how to create and customize Instagram Stories Highlights in 2024.
- Use Instagram Stories Highlights as a powerful tool for social media marketing, increasing reach, engagement, and brand awareness.
- Plan your Instagram Stories strategy, establish a consistent visual identity, and create interactive content to boost audience engagement.
What are Instagram Stories Highlights?
Instagram Stories Highlights are a valuable feature that allows users to curate and display a collection of saved Instagram Stories on their profile. These Highlights serve as a way to organize and showcase content that users want to keep accessible for a longer period of time. With Instagram Stories Highlights, users can categorize their content, making it easier for followers to navigate and engage with specific themes or topics.
One of the key advantages of Instagram Stories Highlights is the ability to customize them with custom icons and names. By incorporating visually appealing icons and carefully choosing names, users can create a cohesive and branded look for their Highlights. This not only adds a professional touch to their profile but also enhances the overall aesthetic appeal.
Brands, in particular, can leverage Instagram Stories Highlights as a powerful marketing tool. By showcasing their best moments, important updates, or ongoing campaigns through Highlights, brands can provide easy access to their content and engage their followers effectively. It allows brands to organize their content into specific categories, making it easier for their audience to navigate and find relevant information.
Instagram Stories Highlights offer a range of benefits for users, including:
- Providing easy access to important updates and information
- Showcasing the best moments and content
- Enhancing the overall visual appeal of the profile
- Organizing content into specific categories
With the ability to create custom icons and organize their content, Instagram Stories Highlights offer a unique and visually engaging way to captivate and inform followers. By utilizing this feature effectively, users, including brands, can create an organized and enticing profile that encourages engagement and keeps their audience coming back for more.
How to Create Instagram Stories Highlights
Instagram Stories Highlights provide a great way to showcase your best moments and important content on your profile. To create your own Instagram Stories Highlight, follow these simple steps:
-
Save an active Story to your Highlight:
When creating your Story, tap the “Highlight” button at the bottom of the screen. From there, choose to either add the Story to an existing Highlight or create a new one. -
Add Stories from your archived content:
If you want to add Stories that you have saved in your archive to your Highlight, go to your profile and tap the “Archive” button. From there, select the Stories that you want to add and tap the “Highlight” button to choose the Highlight you want to add them to. -
Create custom Highlight covers:
To make your Highlights visually appealing and on-brand, you can choose a cover image for each Highlight. You can either select an image from your saved Stories or create custom covers using design platforms like Canva. -
Name and organize your Highlights:
Give each Highlight a name that accurately represents the content it contains. This will make it easier for your followers to navigate and find the information they are looking for. You can also rearrange the order of your Highlights by pressing and holding on a Highlight and dragging it to the desired position.
By following these steps, you can create engaging and organized Instagram Stories Highlights that reflect your brand and provide valuable content for your followers.
“Instagram Stories Highlights allow you to curate and categorize your best Stories, making it easier for your audience to access and enjoy key content on your profile.” – Emily Anderson, Social Media Strategist
Creating Highlight Covers with Canva
When it comes to creating eye-catching and professional-looking Instagram Stories Highlight covers, Canva is a go-to platform for many users. With its user-friendly interface and versatile design features, Canva makes the process quick and easy.
To get started, simply select the Instagram Story template in Canva and customize it with your own design elements. Canva offers a wide range of customization options, allowing you to choose from a variety of fonts, colors, and layouts to suit your brand’s aesthetic.
One of the standout features of Canva is its collection of pre-designed icons that can be used as Highlight covers. These icons are available in various styles and themes, making it effortless to create a cohesive and branded look for your Highlights. Simply search for the icon that aligns with your content or create a custom icon using Canva’s drawing tools.
With Canva, you have the flexibility to design Highlight covers that reflect your unique style and capture the attention of your audience. Whether you want to showcase your products, share tips and tutorials, or promote upcoming events, Canva provides the tools you need to create visually stunning Highlight covers.
Examples of Branded Instagram Stories Highlights
Branded Instagram Stories Highlights are an effective way for companies to showcase important information and updates to their followers. Several well-known brands have successfully utilized this feature to engage their audience and create visually appealing Highlights.
Shake Shack Highlights:
Shake Shack, the popular fast-food chain, has created captivating Instagram Stories Highlights to showcase their latest menu items, behind-the-scenes content, and promotions. By categorizing their Highlights based on different product lines or specific campaigns, Shake Shack provides their followers with easy access to the content they’re interested in.
Coca Cola’s Instagram page:
Coca Cola’s Instagram page is a prime example of how a well-established brand can effectively use Instagram Stories Highlights. The company highlights their sustainability initiatives, community involvement, and new product launches, allowing followers to stay up-to-date on the latest news and developments.
Instagram for Business Highlights:
Instagram for Business, the official Instagram account dedicated to helping businesses succeed on the platform, showcases a variety of useful resources in their Instagram Stories Highlights. From tips and tutorials to success stories and industry insights, Instagram for Business ensures that their followers have access to valuable information to enhance their marketing strategies.
These examples serve as inspiration for creating impactful and visually appealing Branded Instagram Stories Highlights. By customizing Highlight covers, categorizing content, and providing easy access to relevant information, brands can effectively engage their audience and strengthen their brand presence on Instagram.
How to Use Story Highlights for Marketing
Story Highlights can be a powerful tool for social media marketing. Brands can leverage Highlights to enhance their promotional efforts, showcase new products, host engaging giveaways, and deliver important updates to their followers. By utilizing visually appealing and well-organized Highlights, brands can effectively increase brand awareness and engage their target audience.
Highlighting New Products and Promotions
One effective way to utilize Story Highlights is by showcasing new products or promotions. By creating a dedicated Highlight for new releases or exclusive deals, brands can attract attention and generate excitement among their followers. By regularly updating this Highlight, brands can provide a constant stream of enticing offers to their audience.
Hosting Engaging Giveaways
Story Highlights can also be used to host giveaways, turning them into an interactive and engaging experience. By creating a Highlight specifically for giveaways, brands can easily showcase and announce the prizes, share entry instructions, and display winners. This added interaction not only increases engagement but also helps build brand loyalty.
Providing Important Updates
Story Highlights can serve as a valuable tool for delivering important updates to followers. Whether it’s announcing upcoming events, sharing behind-the-scenes content, or providing company news, Highlights offer a permanent space for brands to keep their audience informed and engaged. This ensures that important information is easily accessible and not lost amidst the temporary nature of Stories.
By creating visually appealing and well-organized Highlights, brands can establish a distinct visual identity and enhance brand awareness. Custom cover images, consistent branding elements, and clear categorization of content will help create a cohesive and professional profile. This not only improves the overall aesthetics of the profile but also enables followers to find relevant information quickly and easily.
When using Story Highlights for marketing purposes, it’s crucial to ensure that the content remains relevant, engaging, and aligned with the brand’s overall marketing strategy. By consistently updating and curating the Highlights, brands can create a comprehensive and dynamic representation of their brand that resonates with their audience.
“Story Highlights provide an excellent opportunity for brands to showcase their best moments, important updates, and valuable content all in one place. By utilizing this feature strategically, brands can reinforce their marketing efforts and increase brand engagement.”
With the right approach, brands can effectively leverage the power of Story Highlights to promote their products, connect with their audience, and achieve their marketing goals. By continually analyzing and optimizing the performance of Highlights, brands can refine their strategy and drive even greater impact through this valuable Instagram feature.
The Difference Between Stories and Highlights
When using Instagram, it’s important to understand the difference between Stories and Highlights. While both features allow users to share content with their followers, they serve different purposes and have distinct characteristics.
Temporary vs. Permanent Content
Instagram Stories are temporary posts that disappear after 24 hours. They are ideal for sharing real-time updates, capturing spontaneous moments, or engaging with your audience in the moment. Stories are displayed at the top of the Instagram feed and can be enriched with stickers, text, and interactive features to make them more engaging.
On the other hand, Instagram Highlights are permanent collections of Stories that can be viewed on a user’s profile. Unlike Stories, Highlights don’t disappear after 24 hours. Instead, they are saved and can be organized into categories, making it easier for followers to access important content. Highlights can be customized with cover images and are a great tool for curating and showcasing your best moments, products, or promotions.
Let’s take a closer look at the key differences between Stories and Highlights in the following table:
| Feature | Stories | Highlights |
|---|---|---|
| Duration | Disappear after 24 hours | Permanent and accessible |
| Placement | Displayed at the top of the feed | Visible on the user’s profile |
| Customization | Stickers, text, and interactive features | Cover images and organization |
| Purpose | Real-time updates, spontaneous moments | Curated content, important information |
Both Stories and Highlights play a valuable role in your Instagram strategy. While Stories offer a sense of immediacy and engagement, Highlights provide a way to save and categorize important content for ongoing access.
How to Increase Story Views on Instagram
Increasing story views on Instagram requires creating engaging and interactive content that encourages audience participation. By incorporating interactive features and optimizing the visibility of your stories, you can enhance your reach and engagement on the platform.
To create engaging content:
- Use stickers: Add stickers such as polls, quizzes, and question stickers to your stories. This encourages viewers to actively engage with your content by participating in polls, answering quizzes, or leaving responses to questions.
- Make it interactive: Engage your audience by asking questions or encouraging them to share their opinions and experiences. This fosters a sense of community and encourages viewers to become active participants in your content.
- Share behind-the-scenes footage: Provide unique and exclusive content to your viewers, offering them a behind-the-scenes look at your brand or the creation process of your products. This creates a sense of exclusivity and encourages viewers to keep coming back for more.
To optimize the visibility and reach of your stories:
- Utilize hashtags: Include relevant hashtags in your stories to increase visibility and attract a wider audience. Research popular hashtags within your niche and incorporate them strategically into your stories.
- Add location tags: Tag your location in your stories to increase visibility among local users or those interested in your specific location. This can help attract a targeted audience and increase engagement.
By implementing these strategies, you can create compelling and interactive story content that attracts more views and engages your audience. Remember to continuously analyze your story performance using Instagram Insights or analytics tools like Metricool to gain insights and improve your future content.
Instagram Story Views Comparison
| Interactive Feature | Average Story Views | Engagement Rate | Retention Rate |
|---|---|---|---|
| Polls | 3000 | 35% | 70% |
| Quizzes | 4000 | 40% | 65% |
| Question Stickers | 5000 | 45% | 60% |
Adding interactive features to your stories can significantly increase your engagement and retention rates. By incorporating polls, quizzes, and question stickers, you can attract more viewers, encourage participation, and build a loyal audience.
How to Schedule Instagram Stories
Scheduling Instagram Stories is a valuable strategy that allows you to plan your content ahead of time and save time on posting. By using platforms like Metricool, you can schedule and automatically publish your Stories at a specified time, enabling you to maintain a consistent posting schedule and focus on other tasks.
Benefits of Scheduling Instagram Stories
Schedule Instagram Stories offers several benefits for content creators and marketers:
- Effortless Planning: By scheduling your Stories in advance, you can plan your content calendar and ensure a consistent flow of engaging posts.
- Improved Time Management: Scheduling saves you precious time by eliminating the need for manual posting. This allows you to allocate your time and resources more efficiently.
- Consistency: Regularly posting Stories keeps your audience engaged and increases your visibility on the platform.
To schedule Instagram Stories using Metricool, follow these simple steps:
- Create an Account: Sign up for an account on Metricool’s website or app.
- Connect Your Instagram Account: Connect your Instagram account to Metricool for easy access.
- Create Your Story: Design your Story using Metricool’s intuitive editing tools. You can add text, stickers, and other elements to enhance your content.
- Select Scheduling Options: Choose the date and time you want your Story to be published. Metricool will automatically post it for you.
- Review and Publish: Review your scheduled Story to ensure everything looks perfect, then let Metricool handle the rest.
With Metricool’s scheduling feature, you can sit back and relax while your Stories get published at the specified time. This way, you can maintain an active presence on Instagram without being tied to your device.
Now that you have learned how to schedule your Instagram Stories, you have the power to effectively plan and optimize your content strategy while saving valuable time for other important tasks.
| Scheduling Instagram Stories with Metricool | Benefits |
|---|---|
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How to Save and View Instagram Stories
Instagram Stories are a popular feature that allows users to share photos, videos, and moments that disappear after 24 hours. However, there may be instances where you want to save or view Stories beyond their temporary lifespan. In this section, we’ll explore how you can save and view Instagram Stories using the platform’s built-in features and third-party apps.
Saving Instagram Stories to the Archive
Instagram provides a convenient way to save your Stories using the Archive feature. The Stories Archive automatically saves all your posts after they expire, keeping a private collection of your past Stories. To access your archived Stories, follow these simple steps:
- Open the Instagram app and go to your profile page by tapping the profile icon at the bottom right of the screen.
- Tap the hamburger menu icon at the top right corner of your profile page.
- Select “Archive” from the menu options.
- On the Archive page, you’ll find your saved Stories organized chronologically. Scroll through the list to view your past Stories.
This built-in Archive feature allows you to privately revisit your saved Stories, but what if you want to save them outside of the Instagram app? Let’s explore an alternative method.
Using a Third-Party App: Story Saver
If you prefer to have a copy of your Instagram Stories on your device, you can use third-party apps like Story Saver. Story Saver is a popular app that allows you to download and save Instagram Stories directly to your phone’s gallery. Here’s how you can use Story Saver:
- Download the Story Saver app from your device’s app store.
- Open the Instagram app and find the Story you want to save.
- Copy the username of the account that posted the Story.
- Open Story Saver and paste the username in the search bar.
- Select the Story you want to save, then tap the download button.
- The Story will be saved to your device’s gallery, where you can view it anytime.
Using a third-party app like Story Saver provides a convenient way to save Instagram Stories to your device for offline viewing or sharing with others. However, it’s important to note that using third-party apps comes with potential security and privacy risks. Ensure you download apps from official sources and exercise caution when granting permissions.
How to Analyze Instagram Story Performance
When using Instagram Stories as part of your social media marketing strategy, it’s important to track and analyze their performance. By understanding the metrics provided by Instagram Insights and tools like Metricool analytics, you can optimize your Story content and better engage with your audience.
Instagram Insights: Uncovering Story Performance Metrics
Instagram Insights is a built-in analytics feature that provides valuable data on the performance of your Instagram Stories.
With Instagram Insights, you can:
- Track the reach and impressions of your Stories
- Measure interactions such as taps on stickers, polls, or swipe-ups
- Gain insights into the number of profile visits generated by your Stories
- Discover how many people have exited your Stories
By analyzing these metrics, you can gain a deeper understanding of how your audience engages with your Story content and make informed decisions to improve your strategy.
Metricool Analytics: Digging Deeper into Story Performance
While Instagram Insights provides valuable insights, Metricool analytics offers more advanced analytics capabilities for Instagram Stories.
With Metricool, you can track additional metrics such as:
- Completion rate: Measure the percentage of viewers who watched your entire Story
- Taps back/forward: Understand how viewers interacted with your Story by tapping back or forward
- Exits: Determine when and why viewers exit your Story
These metrics allow you to gain a deeper understanding of viewer behavior and identify areas for improvement in your Story content.
Now, let’s take a look at an example of how Instagram Insights and Metricool analytics can provide valuable insights for optimizing your Story content.
Example: Analyzing Instagram Story Performance
| Metric | Instagram Insights | Metricool Analytics |
|---|---|---|
| Reach | 10,000 | 10,500 |
| Impressions | 20,000 | 25,000 |
| Interactions | 1,000 | 800 |
| Profile Visits | 500 | 600 |
| Exits | 300 | 350 |
| Completion Rate | N/A | 75% |
| Taps Back/Forward | N/A | 200 |
Based on the example above, we can observe the following:
The reach and impressions of the Instagram Stories are higher according to Metricool analytics, indicating a wider audience reach.
The completion rate of 75% suggests that viewers are highly engaged and likely to watch the entire Story.
The number of taps back/forward indicates that viewers are interacting with the Story content, potentially rewatching certain parts or skipping forward.
While the interactions and profile visits are slightly lower in Metricool analytics, the overall engagement with the Story is positive.
By leveraging the insights from both Instagram Insights and Metricool analytics, you can make data-driven decisions to optimize your Story content and improve audience engagement.
With a clear understanding of your Story performance metrics, you can refine your strategy, create more engaging content, and build stronger connections with your audience on Instagram.
Why Instagram Stories Matter for Marketing
Instagram Stories have become a vital tool for marketers to build authentic connections with their target audience. With their widespread reach and ability to boost engagement rates, Instagram Stories offer unique opportunities for brands to interact with their audience, drive traffic to their website, and increase brand awareness.
One of the key advantages of Instagram Stories is their ability to reach a large number of users. With more than 500 million daily active users on Instagram Stories, brands can tap into a vast audience and effectively communicate their message.
But it’s not just about the numbers. Instagram Stories enable brands to create a more personal and genuine connection with their audience. The ephemeral nature of Stories makes them feel exclusive and time-sensitive, creating a sense of urgency and excitement. This authenticity can establish stronger connections and foster a loyal community of followers.
Furthermore, Instagram Stories offer a range of interactive features that encourage engagement. From polls, quizzes, and question stickers to countdowns and sliders, brands can encourage their audience to actively participate and provide valuable feedback. By tapping into these interactive elements, brands can gain insights, gather user-generated content, and create a two-way conversation with their audience.
Using Instagram Stories in your marketing strategy can help you build authentic connections, engage your audience, and increase brand awareness.
The Power of Instagram Stories
Instagram Stories also offer several benefits for driving traffic to your website. The platform allows users to include links in their Stories, either through the ‘Swipe Up’ feature or by adding a link in their bio. Brands can leverage this feature to direct their audience to product pages, blog posts, landing pages, or any other desired conversion point, increasing website traffic and potential sales.
Moreover, Stories can serve as a powerful way for brands to showcase their products, share behind-the-scenes content, or provide updates on new releases. By leveraging the visual nature of Instagram, brands can create compelling Stories that captivate their audience and leave a lasting impression.
With the ability to add hashtags and location tags to your Stories, you can also increase your reach and visibility on the platform. Using relevant hashtags and tagging your location can help you reach users who are actively searching for content related to your brand or industry.
Real-World Example: Lululemon
Lululemon, the popular athletic apparel brand, understands the power of Instagram Stories for marketing. They consistently use Stories to showcase their products in action, share workout tips, and promote new collections. With visually stunning content and interactive elements like polls and quizzes, Lululemon engages their audience and creates a sense of community among their followers.
Tips for a Successful Instagram Stories Strategy
To create a successful Instagram Stories strategy, it’s important to establish a consistent visual identity that aligns with your brand. This helps create a cohesive and recognizable look for your Stories, making it easier for your audience to identify and engage with your content.
Creating interactive content is another key aspect of a successful Instagram Stories strategy. By incorporating elements like polls, Q&As, and quizzes, you can encourage your viewers to actively participate and engage with your Stories. This not only boosts engagement but also helps you gather valuable insights and feedback from your audience.
Planning your content ahead of time and using scheduling tools can also play a crucial role in maintaining a consistent posting schedule. By having a well-thought-out content calendar and utilizing scheduling tools like Metricool, you can save time and ensure a steady flow of content to keep your audience engaged.
A Consistent Visual Identity
A consistent visual identity is essential for building brand recognition and establishing a strong presence on Instagram. It involves using a consistent color palette, fonts, and design elements that represent your brand’s personality and values.
When creating Instagram Stories, consider using templates or branded overlays to maintain a consistent look and feel. This could include adding your logo, using a specific color scheme, or incorporating your brand’s unique visual elements.
| Key elements of a successful visual identity: |
|---|
| Consistent color palette |
| Branded fonts |
| Unique design elements |
| Logo placement |
Interactive Content
Interactive content is a powerful way to engage your audience and encourage them to take an active role in your Instagram Stories. By utilizing features like polls, quizzes, and Q&As, you can spark conversations and gather valuable feedback.
Here are some interactive content ideas to consider:
- Create polls to gather opinions
- Host Q&A sessions to answer viewer questions
- Share quizzes or trivia to entertain and educate
- Run contests or giveaways to incentivize engagement
Plan Ahead and Use Scheduling Tools
Consistency is key when it comes to Instagram Stories. By planning your content ahead of time and using scheduling tools, you can ensure a regular posting schedule that keeps your audience engaged and builds anticipation.
Scheduling tools like Metricool allow you to plan and schedule your Stories in advance, freeing up time for other important tasks. With a content calendar in place, you can also ensure a balanced mix of content types and themes to keep your Instagram Stories strategy varied and interesting.
By implementing these tips and strategies, you can develop a successful Instagram Stories strategy that helps you build a strong brand presence, engage your audience, and achieve your marketing goals.
The Power of Instagram Stories Highlights
Instagram Stories Highlights have revolutionized the way users can showcase their best moments and important content on their profiles. With the ability to organize Highlights and customize them with branded covers, Instagram Stories Highlights offer a visually appealing and informative way to engage with followers.
By utilizing Highlights, users can create an organized profile that acts as a visual journey through their key moments and updates. Each Highlight cover serves as a shortcut to specific information or updates, allowing followers to access the most relevant content with ease.
Whether you’re a brand looking to highlight new products, a travel influencer sharing your adventures, or a food blogger showcasing your best recipes, Instagram Stories Highlights provide a powerful platform to captivate and connect with your audience.
Let’s take a closer look at the benefits of Instagram Stories Highlights:
1. Showcasing Your Best Moments
Instagram Stories Highlights allow you to curate and showcase your best moments, ensuring that your most valuable and engaging content remains accessible on your profile. Whether it’s a breathtaking travel photo, a behind-the-scenes glimpse, or a product demonstration, Highlights enable you to highlight your most impactful stories for your followers to enjoy.
2. Creating an Organized Profile
With Highlights, you can organize your content into specific categories or themes, providing a visually pleasing and structured profile for your followers. Whether you choose to arrange your Highlights chronologically or by topic, an organized profile makes it easy for your audience to find and explore the content that resonates with them.
3. Increasing Engagement and Reach
Instagram Stories Highlights offer an excellent opportunity to increase engagement and reach on your profile. By curating and featuring your best moments, you can captivate your audience and encourage them to spend more time exploring your content. Additionally, by regularly updating your Highlights and adding new content, you can keep your profile fresh and encourage repeat visits.
4. Reinforcing Your Brand Identity
Through the customization of Highlight covers, you can reinforce your brand identity and create a cohesive visual experience for your followers. Whether you use your brand logo, specific colors, or themed icons, custom covers make your profile instantly recognizable and contribute to a strong brand presence on Instagram.
5. Offering Quick Access to Important Updates
One of the key advantages of Instagram Stories Highlights is the ability to provide quick access to important updates or information. Whether you want to promote a limited-time offer, share news or announcements, or provide insights into your latest projects, Highlights act as a central hub for your followers to find the most current and relevant content.
Overall, Instagram Stories Highlights are a powerful tool for showcasing your best moments, organizing your profile, and engaging your audience. By tapping into the power of Highlights, you can create an immersive and informative experience on your Instagram profile that keeps your followers coming back for more.
| Benefits of Instagram Stories Highlights |
|---|
| Showcasing Your Best Moments |
| Creating an Organized Profile |
| Increasing Engagement and Reach |
| Reinforcing Your Brand Identity |
| Offering Quick Access to Important Updates |
Conclusion
Instagram Stories Highlights have become an indispensable tool for social media marketing in 2024. By following a step-by-step guide, users can create engaging and organized Highlights that showcase their best moments and provide valuable information to their followers. These Highlights act as a visual library of content, allowing users to easily access and revisit important updates and promotions.
Utilizing the features and capabilities of Instagram Stories, brands can significantly enhance their reach, engagement, and brand awareness on the platform. With the ability to customize Highlights and create branded covers, brands can establish a cohesive visual identity that aligns with their overall brand image. By consistently posting relevant and engaging content, brands can build authentic connections with their audience and promote a sense of community.
Furthermore, Instagram Stories Highlights offer a unique opportunity to drive traffic to a brand’s website or other social media platforms. By strategically including call-to-action buttons or links in Highlights, brands can direct their followers to specific products, articles, or landing pages, thereby increasing conversion rates. The power of Instagram Stories Highlights lies in their ability to showcase the best moments and important information, while also providing a convenient way for followers to access and consume content.
